Auren is a solar energy company built for a new generation of homeowners and businesses. I created the brand and digital experience from the ground up, bringing warmth and personality to an industry that can often feel overly technical.
From home installations and repairs to large-scale commercial projects, Auren needed to speak to very different customers without feeling like a different company each time.
The visual identity and website were designed around that challenge: bold typography, playful details and straightforward language make solar feel approachable, while a flexible design system keeps everything consistent as the experience moves from domestic to enterprise.
